What is the Internet of Things?

That’s a great question.

The Internet of Things (IOT) refers to the connection of ordinary things through the Internet in order to facilitate the exchange of information. Although “things” is generally a word discredited for its vagueness, it is actually quite appropriate for this situation.

Why is that you ask? Well, these “things” we speak of include anything and everything that uses electricity and data. Manufacturing floors, energy grids, healthcare facilities, transportation – you name it, and chances are cloud technology can lend a helping hand.

If this still sounds a little broad, don’t worry. Here are two examples to help better illustrate the IOT.


First, let’s take a look at an app we helped build for Lindsay Corporation.  A Nebraska-based global publicly traded company, Lindsay is a leading provider of automated mechanical move irrigation equipment and of transportation safety products. The Company manufactures and markets center-pivot, lateral-move and hose reel irrigation systems. To stay competitive, Lindsay constantly seeks innovative ways to make traditional farm work less labor intensive and more efficient. That’s why they developed a cutting-edge application called FieldNET.

FieldNET’s wireless micro-irrigation system allows growers to access and control their entire irrigation operation at any time and from anywhere. Available on iPhone, iPad and Android devices, the irrigation mobile app provides growers with management and control of center pivot and lateral irrigation systems, pumps and valves, fertilizer and chemical injectors, filter flush capabilities, and frost protection plans. FieldNET mobile is the only app that enables growers to control all these devices from one platform.

Thus, rapid access to extensive irrigation system management functions have been granted at the tips of your fingers. And best of all, a substantial amount of time and money is saved for growers around the world.

Another similar example comes with Informational Data Technology’s implementation of Harmony Cloud, a rural water utility management system. This .NET app utilizes field satellites and automatic meter reading devices to provide a speedy diagnosis of rural water utility operations. Like FieldNET, Harmony Cloud remotely identifies and addresses issues 24/7 so you can save time, money and a whole lot of work.

We live in a day and age where more things are connected to the Internet than people. In fact, Cisco’s Internet Business Solutions Group (IBSG) projects roughly 50 billion things will be connected to the internet by 2020.

While security complications can sometimes be a concern with cloud technology, the opportunities made possible by the IOT are far too promising to pass up. Apps built by Nuvem in collaboration with Lindsay Corporation and IDT demonstrate the unlimited amount of potential IOT has for revolutionizing products and the way marketers can use technology to differentiate products and services.


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