In the high-tech marketplace, innovation and new developments happen at a very rapid pace. The market is crowded with companies constantly vying for the latest improvements and breakthroughs. So how can these companies gain traction and pull ahead of the others?

For high-tech companies to succeed in such a crowded market, they need to direct their focus to operational fixes that streamline their business processes and eliminate bottlenecks. High-tech companies should implement Configure, Price, Quote (CPQ) software to provide a shorter, streamlined and more accurate sales cycle.

High-tech companies are constantly working to improve their products, but the impact this has on creating quick quotes and proposals is a negative one. Sales reps from companies that use CPQ software send out almost 50% more quotes, proposals and RFPs per month than reps from companies that don’t.

Sales reps from companies that use #CPQ software send out almost 50% more quotes, proposals and RFPs per month than reps from companies that don’t. @nuvemconsulting Click To Tweet

There are many advantages to implementing CPQ software for high-tech companies, a few of them are:

Accelerated sales cycle

High-tech companies are in a state of constant change. It’s vital that sales teams and partners have the latest product information and pricing to provide quick and accurate quotes to their customers. CPQ software enables all sales-related information to be funneled into one place ensuring sales teams are able to provide fast and accurate quotes.

Reduced errors

While CPQ software accelerates the sales cycle for users, it also ensures that sales teams are on the same page with the pricing, software and solution updates. When decisions are made that affect the pricing, bundling, etc., these changes are easily deployed to the entire organization through the CPQ software, virtually eliminating sales team misalignment.

Improved sales performance

Another huge benefit of CPQ software is that your sales team has everything they need to get a deal closed. CPQ leverages historical data from a CRM to guide the sales rep through the quote process, ensuring that the right product and price are being quoted. It also allows sales reps to see which cross- or up-sell options should be suggested. This allows your sales team’s performance to skyrocket!

Closing the gap

Consider CPQ’s role in the overall sales cycle. Not only will it be a comprehensive sales tool, but it will also work alongside a whole suite of other technology solutions to guide sales reps through the sales cycle from beginning to end. Its unique position can bring visibility to an area that might not be clear to the sales rep.

#CPQ software provides high-tech companies with solutions that adapt as quickly as their market is evolving. @nuvemconsulting Click To Tweet

CPQ software doesn’t have to link with a CRM system, but it usually does and it’s definitely suggested. With CPQ software, a sales rep doesn’t have to start from scratch when creating a proposal or quote. The software captures what other sales reps have done with other accounts and facilitates a data-driven process that lets a rep readily create a more effective quote.

A lot of high-tech companies use spreadsheets and other documents to handle configure, price and quote functions. While these tools may be familiar and convenient, they are not reliable platforms on which to build product configurations and generate accurate quotes and proposals for prospects and customers. ACPQ solution speeds up sales while making the sales process easier and better for customers.

CPQ software provides high-tech companies with a quoting solution that adapts as quickly as their market is evolving. CPQ gives these companies the agility to change product and configuration options, as well as pricing quotes when needed so they can stay ahead of their ever-evolving market.

If you’re looking at implementing CPQ software within your company, let Nuvem Consulting ensure that it’s set up correctly and able to arm your sales team with the data necessary to improve their processes. Contact us today!