UnitedLex: Revamped Salesforce Org Advances Executive Reporting Goals
UnitedLex is the world’s leading enterprise legal services provider, with various services throughout the legal ecosystem. In late 2019, [...]
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30 Days to a Cleaner Salesforce Org (Part 2)
In part 1 of our series, we highlighted the importance of a clean, well-architected Salesforce org to the health [...]
30 Days to a Cleaner Salesforce Org (Part 1)
Maintaining a healthy database is an ongoing challenge for any organization. It requires the commitment of all users to [...]
6 Tips for Using Pardot in Crisis Communications
During the COVID-19 Pandemic, marketers all over the world were suddenly thrust into the crazy and fast-changing world of [...]
Inside the Buyer’s Journey: Decision
At a high level, the Buyer’s Journey is an intricate three-part process. By understanding each stage in full detail, individuals [...]
Inside the Buyer’s Journey: Consideration
Your business can and will influence your target market through sales, marketing or customer service. That’s why it’s vitally important [...]
Inside the Buyer’s Journey: Awareness
It is critical that individuals working in sales, marketing or any other role that interacts with customers understand the Buyer’s [...]
3 Reasons Marketing Campaigns Shouldn’t Exist Without a CRM
Developing and executing a marketing campaign without insight from a customer relationship management system (CRM) is risky because you might [...]
3 Expert Pardot Tips Every Marketer Should Know
79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a [...]
Salesforce Marketing Automation: Marketing Cloud or Pardot or both?
Should I use Marketing Cloud or Pardot? This question comes up a lot from marketers and sales teams alike. [...]
4 Things to Consider When Using Pardot’s Google Ads Connector
It’s important to know whether your Google Ads investment has an actual impact on your sales pipeline. Pardot makes [...]
5 B2B Marketing Trends Informing Strategies for 2018
B2B marketing is constantly evolving. Today’s B2B marketer must work with a multitude of content channels and an elusive [...]
4 Ways Salesforce & Pardot Users Can Track Google Ads Conversions
Salesforce Users can utilize Google Ads Conversion Tracking to evaluate the true performance of Google Search ads with actual [...]
How to Use Wait Times in Pardot Engagement Studio
Using wait times (previously known as “pause steps”) in Pardot’s Engagement Studio, you can further customize marketing workflows to your [...]
8 Steps to Starting Your First Pardot Marketing Campaign
If you’re starting a new campaign initiative from scratch or if you’re a new Pardot marketing user, it can [...]
4 Ways Marketing Automation Generates Business Growth
Editor’s note: This is second article in a series highlighting the new role marketers are taking in the entire [...]
How to Generate More Quality Leads with Pardot
As a Salesforce consulting firm, we work closely with a variety of clients to answer a common question, “how [...]
Using Salesforce Communities & Pardot to Grow Channel Sales
A whopping 89 percent of marketers surveyed by Gartner expected to compete on customer experience in 2016. To meet [...]
5 Key Items to Understand When Setting Up Salesforce Campaigns
Salesforce Sales Cloud is a robust platform with a multitude of capabilities for managing and growing the sales function. But [...]
10 Common Mistakes Pardot Users Make
1. No clear profiles or personas Developing content that speaks to your buyers is crucial in conveying the trust, authority [...]
8 B2B Marketing Reporting Examples Every Business Needs
How do you measure marketing success? The short answer is "reporting." Good marketing reports allow you to digest complex analytics to [...]
Tips for Creating a Winning Pardot Implementation Strategy
If you’re planning to implement Pardot, make sure you develop an implementation strategy. Sure, you can configure Pardot quickly and [...]
Six Reasons to Consider Marketing Automation
Marketing automation has become a marketing mega trend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, [...]
Top Success Tips for Integrating Salesforce and Pardot
Gaining a complete 360-degree view of your prospects and customers is essential for today's top marketers. This is often achieved [...]
7 Awesome Free Salesforce Marketing Apps
When it comes to marketing, there’s a lot to keep organized. Luckily, Salesforce and their ISV partners have a variety [...]
10 Tips for Evaluating CRM and Marketing Automation Software
CRM and marketing automation software have rapidly advanced in the past few years. Major CRM tools have been around for [...]
Best Practices for Integrating Sales and Marketing Software
Sales and marketing teams need more data than ever to engage prospects and delight customers. It’s no longer a luxury [...]