Marketing Automation Archives

Inside the Buyer’s Journey: Decision

By Spencer Pereira|2019-05-22T13:40:47-05:00January 29th, 2019|Marketing Automation|

At a high level, the Buyer’s Journey is an intricate three-part process. By understanding each stage in full detail, individuals [...]

By Stephanie Gaughen|2019-05-22T13:36:34-05:00January 23rd, 2019|Marketing Automation|

Your business can and will influence your target market through sales, marketing or customer service. That’s why it’s vitally important [...]

By Spencer Pereira|2019-05-22T13:34:36-05:00January 17th, 2019|Marketing Automation|

It is critical that individuals working in sales, marketing or any other role that interacts with customers understand the Buyer’s [...]

By Spencer Pereira|2019-05-22T12:56:44-05:00October 10th, 2018|Marketing Automation|

Developing and executing a marketing campaign without insight from a customer relationship management system (CRM) is risky because you might [...]

79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a [...]

By Spencer Pereira|2019-04-02T11:43:53-05:00April 11th, 2018|Marketing Automation|

Should I use Marketing Cloud or Pardot? This question comes up a lot from marketers and sales teams alike. [...]

It’s important to know whether your Google Ads investment has an actual impact on your sales pipeline. Pardot makes [...]

By Spencer Pereira|2019-04-05T14:27:17-05:00December 22nd, 2017|Marketing Automation|

B2B marketing is constantly evolving. Today’s B2B marketer must work with a multitude of content channels and an elusive [...]

Salesforce Users can utilize Google Ads Conversion Tracking to evaluate the true performance of Google Search ads with actual [...]

By Spencer Pereira|2019-11-15T16:12:06-06:00July 25th, 2017|Marketing Automation|

Using wait times (previously known as “pause steps”) in Pardot’s Engagement Studio, you can further customize marketing workflows to your [...]