Inside the Buyer’s Journey: Decision
At a high level, the Buyer’s Journey is an intricate three-part process. By understanding each stage in full detail, individuals [...]
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Inside the Buyer’s Journey: Consideration
Your business can and will influence your target market through sales, marketing or customer service. That’s why it’s vitally important [...]
Inside the Buyer’s Journey: Awareness
It is critical that individuals working in sales, marketing or any other role that interacts with customers understand the Buyer’s [...]
3 Expert Pardot Tips Every Marketer Should Know
79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a [...]
5 Best Practices for Lead Management
Too often businesses put an emphasis on lead generation without giving much thought to how those leads will become [...]
Salesforce Marketing Automation: Marketing Cloud or Pardot or both?
Should I use Marketing Cloud or Pardot? This question comes up a lot from marketers and sales teams alike. [...]
4 Things to Consider When Using Pardot’s Google AdWords Connector
It’s important to know whether your Google AdWords investment has an actual impact on your sales pipeline. Pardot makes [...]
4 Ways Salesforce & Pardot Users Can Track Google Ads Conversions
Salesforce Users can utilize Google Ads Conversion Tracking to evaluate the true performance of Google Search ads with actual [...]
An Intro to Sales Pipeline Reporting in Salesforce
Many companies struggle to combine sales and marketing data into a single report. They guess at how leads move through [...]
How to Use Wait Times in Pardot Engagement Studio
Using wait times (previously known as “pause steps”) in Pardot’s Engagement Studio, you can further customize marketing workflows to [...]