3 Expert Pardot Tips Every Marketer Should Know
79% of top-performing companies have been using marketing automation for two or more years, so implementing marketing automation isn’t a [...]
5 Best Practices for Lead Management
Too often businesses put an emphasis on lead generation without giving much thought to how those leads will become [...]
Salesforce Marketing Automation: Marketing Cloud or Pardot or both?
Should I use Marketing Cloud or Pardot? This question comes up a lot from marketers and sales teams alike. [...]
4 Things to Consider When Using Pardot’s Google AdWords Connector
It’s important to know whether your Google AdWords investment has an actual impact on your sales pipeline. Pardot makes [...]
How to Track Google AdWords Conversions with Salesforce
Salesforce Users can utilize AdWords Conversion Tracking to evaluate the true performance of AdWords campaigns with actual sales opportunities [...]
An Intro to Sales Pipeline Reporting in Salesforce
Many companies struggle to combine sales and marketing data into a single report. They guess at how leads move through [...]
How to Use Wait Times in Pardot Engagement Studio
Using wait times (previously known as “pause steps”) in Pardot’s Engagement Studio, you can further customize marketing workflows to [...]
8 Steps to Starting Your First Pardot Marketing Campaign
If you’re starting a new campaign initiative from scratch or you’re a new Pardot marketing user, it can be [...]
How Sales and Marketing Leaders are Using Salesforce CRM to Win and Keep New Customers
Editor’s note: This is the third article in a series highlighting the new role marketers are taking in the entire [...]
4 Ways Marketing Automation Generates Business Growth
Editor’s note: This is second article in a series highlighting the new role marketers are taking in the entire journey [...]