3 Memorable Takeaways from Dreamforce ’18

Dreamforce '18

The show stopper at Dreamforce 18’s opening keynote was Einstein Voice, a new feature that allows users to talk to Salesforce. A lead developer at Salesforce demoed the siri-like functionality by asking her iPhone for a morning briefing while making a cup of coffee on stage. A voice read off significant developments in key Opportunities assigned to the fictitious sales rep.

Salesforce also announced a partnership with Apple and a new product, Customer 360, an app that allows users to map and configure multiple data sources within a single interface.

1. Salesforce Teams Up with Apple

The new partnership means a better Salesforce user experience for Apple users and easier iOS app development through Salesforce Platform.

The Salesforce Mobile App will integrate with Apple features like Siri Shortcuts, Face ID and Business Chat. Salesforce will also unveil their first Trailhead mobile app on iOS. These releases are anticipated for 2019, with the mobile app updates arriving first, early in the year.

A new Salesforce Mobile SDK, jointly developed between the two companies, will make it easier for developers to build and deploy iOS apps through Salesforce Lightning Platform. The SDK will be optimized for Apple’s programming language, Swift, and is expected for late 2019.

To help you take advantage of these features, there is a new trail out, “Get Started with iOS App Development.”  The trail teaches the basics of Swift, Xcode essentials and how to develop a native iOS app.

2. Einstein Voice Takes Center Stage at Dreamforce

Einstein voice

Einstein Voice allows Salesforce users to use their voice to request daily briefings, make updates to records, 

create alerts and tasks, drill down into reports and draft emails. Daily briefings can be customized for each user.

Einstein Voice works with Siri, Google and Alexa. The product was taken a step further with the introduction of Einstein Voice Bots. Users can configure AI-enabled chat bots to respond to customers and leads.

Learn more here

3. Map Data from Multiple Clouds with Customer 360

Salesforce has been talking about lead-to-cash for a couple years. Now, they developed a product to help make it a reality for businesses. Customer 360 is a new app that integrates multiple data sources and applies matching rules and mapping settings across each platform.

With Customer 360, records will share a single ID across all clouds (Sales Cloud, Service Cloud, Commerce Cloud, etc.) Users can drill into individual Contacts to view their underlying data sources.

Salesforce Customer 360

In addition to connecting multiple clouds, users can configure third-party system integrations through Mulesoft. In his demo, Salesforce CTO, Parker Harris, simply clicked on the Mulesoft icon and selected a prebuilt API from a list.

Salesforce-Customer-360

Customer 360 is expected to be available as a free add-on sometime in 2019.

Overall, Einstein and reporting (Customer 360) were major themes in this year’s Dreamforce. Salesforce plans to release a new Lightning app for their B2B marketing solution, Pardot, which coincides with the release of Pardot Einstein. Einstein is making its way into more clouds and data. At the same time, Salesforce is strengthening their reporting and analytics capabilities with Customer 360 and B2B marketing analytics.

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By | 2018-10-03T11:38:46+00:00 October 3rd, 2018|Salesforce|